On this blog we often deal with new marketing and tech trends that can bring greater success and competitive advantages to companies that decide to take a step towards the future. We talked about digital innovation and transformation, cloud services and today we are dedicating some words to the new keyword that we believe will be the next revolution for digital marketing: automation applied to sales funnels and the Dazerolab method to help companies facilitate their creation and optimization.
Sales funnel: what it is and why it matters to businesses
If you are a marketing or sales manager, you will already know that on average only a tiny percentage – around 2% – of purchases are made on first contact. 10% of sales need at least four moments of contact, and only between five and eight moments raise the average of success. Precisely for this reason it is necessary to better plan the sales path, already foreseeing the various possible steps the user will go through so that potential customers are able to receive the right information at the right time. We call this path the customer walks to get to the final purchase customer journey; the business/marketing side of planning, on the other hand, is the so-called sales funnel.
Since planning a good sales funnel allows companies to get ahead, it is a very important tool: in many cases, it can make the difference between a lost sale and a completed one. And between a successful company and a disaster.
The sales funnel: why automated is better
This is all the truer in the digital world: where once most contacts between company and customer took place in person, with the great advantage of the interpersonal relationship between seller and possible customer, today this possibility is limited. Prospects are increasingly acting alone, interacting with a screen and a virtual platform rather than a real-life salesman. Evaluating all the steps that possible customers will make towards the purchase therefore means being able to accompany the sale, offering all the useful and necessary information to the user so that he can make a careful choice without delay.
Even in cases where the sale is still carried out in a more traditional way, and therefore branches and vendors who physically reach the customer are still used, the transition to a digital funnel has invaluable advantages: by creating an online and digital solution, companies have the opportunity to limit the cost-to-acquire for each client, while increasing the return on each investment. Cost optimization combined with a structured digital funnel is extremely important, as it allows to save money and boost sales at the same time.
Not only that. There are countless more advantages when automation is added to the equation: thanks to tools with a focus on marketing automation methods and the use of the collected data, the sales funnel can become a further push towards success. The customer journey becomes tailor-made and allows companies to customize the user experience of end customers, making it truly a point of difference.
How to create an automated sales funnel and start saving with OBF and QUID by dazerolab
A digital and automated sales funnel is a great ally of business success: as we have seen, it can make the difference between a sale and an abandoned intention. That’s why creating an effective one can really be a crucial step. But how do you create an effective automated sales funnel?
With the right tools and a team that takes care of creating content, analyzing data, and optimizing the method to make it more and more effective. Thanks to OnBoarding Funnel and the new QUID platform, and with the help of a team of experts specialized in marketing and automation funnels, Dazerolab can help businesses implement an automated digital sales funnel: so, your company can save time and money and maximize the return on investment while upgrading engagement and lead generation by easily moving sales to self-channels.
In particular, a tool like QUID:
– allows companies to save more because it lets them optimize expenses over time, covering them better than traditional advertising;
– keeps the collected data in the hands of the company thanks to a dedicated tenant on AWS, respecting privacy and GDPR;
– ensures consistency over time: compared to e.g. Google ads, which stops working when it is turned off, the QUID database remains over time, creating a data cluster that can be used in the moment and also in the future to create campaigns and actions more and more personalized on customers.
Would you like to learn more about the methods of creating an automated sales funnel and tailor-made customer journeys with the Dazerolab tools? Join our Linkedin Live