According to Gartner, 65% of software will be low code by 2024. Practically speaking, this means that companies will finally be able to have control over the exact processes activated on their tools, saving time and resources because there will be no need for complex customisation interventions. We had already taken the step forward with our tool OnBoarding Funnel, embracing the concept of low code since its creation, and we are already helping companies to get back control. But first, let’s see more in-depth what low-code personalisation is and what advantages it can bring to companies in the utility world.
In the beginning, it was expensive and complex customisation
Think of your corporate CRM: it is undoubtedly an essential asset for the entire company because all the joint work of the various offices is based on its platform, from customer data to contracts, up to the setting of sales flows and contacts with users. Because of this, every company needs a CRM to be properly managed, and they can choose among a few different ones. Now, let’s bring all this to a highly competitive market, such as that where electricity, water and gas companies dwell every day: all the different companies will end up basing their work on pretty much the same CRM, and therefore, to differentiate themselves from competitors they must further invest in complex and expensive customisation interventions of their CRM flows. There is no other way if they want to compete in the market.
This was the reality until some time ago, when finally various solutions have started to surface to give companies control over the customisation of their tools: low-code personalisation was born.
What is low-code personalisation?
As the name suggests, low code personalisation is a method that allows a company to modify the various internal features of their software platforms without having advanced knowledge of coding. Changes can generally be managed and implemented directly by the company’s internal teams because there is no need for external agencies to take care of them. The customisation process is managed through visual interfaces, where nodes and new features are moved and added to the process by drag-and-drop. In this way, anyone in charge of the management of sales flows and customer-journey in the company can have decision-making power on the customisation of the CRM software and act directly, without the complex confrontation with external developers.
The low-code personalisation method is now increasingly used to optimize resources and costs, and more and more software manufacturers use it as a basis for new products to be released on the market. Companies love this new method because it helps them take advantage of several benefits:
#1 – It allows saving on customisation costs
We cannot stress enough how much the customisation of corporate CRM platforms is expensive in terms of economic resources, and it is rightly so: every time an external agency has to intervene on a CRM for customisation, the work isn’t just about changing the code, but also that of understanding the business needs, and it ends up being a really large and complex job. Unluckily, this is a very unavoidable expense if you don’t want to end up challenging your competitors…with the same tools as your competitors. However, there is a solution available, and it is the adoption of tools with low code personalisation: using software like our OnBoarding Funnel, which is based on a low code and no code method, it is possible to manage each change to the CRM flow independently, without spending huge amounts of money.
#2 – It cuts the development time of customisations
Money is not the only precious resource that is sucked into the customisation of corporate CRMs, but time is too: each change request requires commitment and long timeframes. While this may be acceptable in other fields, it is not in the highly competitive utility market. Using a low code approach offers invaluable advantages in this sense because it helps companies significantly reduce the timing of each new customisation.
#3 – It solves the problem of IT team/marketing & sales team communication
One of the thorns in the side when it comes to customising corporate software, especially those that are also used for customer, contract, and sales management such as enterprise CRMs, is the dialogue between the internal marketing & sales team and external IT agencies that are hired to take care of the intervention. It is no mystery that the two professional fields do not speak the same language, and for this reason, often the result is that the requests of the sales & marketing team end up not completely fulfilled. The tools with low code personalisation are game changers because thanks to the use of visual interfaces they allow all teams, including the IT team within the company, to communicate with each other without difficulty.
#4 – It allows companies to experiment and do A/B tests
Another problem of expensive and complex personalisation is the impossibility of making sure that the required personalisation is actually the most effective until you have tried it. Even in the best-case scenario, a strategy that works at first always has room for improvement. However, where there is a lack of independence in the management of the software tools there is also the impossibility of testing which are the most effective and efficient solutions right down to the detail. Luckily, low code personalisation solutions make this not only possible, but also easy: the company gets control over every aspect of the processing and sales flow, and for this reason, it can decide to test a method independently until finding the perfect solution.
OnBoarding Funnel is the low code solution to improve your corporate CRM
We strongly believe that these advantages are truly remarkable and can significantly improve a company’s workflow and sales, and for this reason, our customer onboarding and digital sales software, OnBoarding Funnel, is based on low code personalisation. Our tool stands between the enterprise CRM and the needs of the sales and marketing teams to help the development and agile customisation of processes in the company. As we saw during our live demonstration (you can find the video * in Italian * on LinkedIn and an in-depth explanation in our previous article), each sales flow – as well as any node of the customer journey – in OnBoarding Funnel can be set up by working on an extremely clear and intuitive visual interface, where you can control every moment down to the smallest detail.
In today’s panorama, relying on innovative tools is worthwhile, and OnBoarding Funnel’s low code personalisation is a safe bet: to save time, money and get back complete control over the company’s tools.
Are you interested in trying OnBoarding Funnel to experience first-hand all its simplicity and power of use? Contact us for your free demo, and don’t forget to follow us on our official channels for new live product demonstrations!