According to many historians, the digital revolution we are witnessing is equal in impact to the industrial revolution that has changed the world in the previous two centuries: an ever faster, more dynamic evolution that has definitely changed the social and economic fabric of the whole world. Then as today, new types of approach to the market are needed to allow companies to keep up with the innovation; one of the newest evolutions in the energy, water and gas field is the concept of utility life companies: enterprises that offer multiple basic utilities and a corollary of services and products aimed at accompanying customers during the most important moments throughout their lives.
Let’s see together how this type of new companies can be the next evolutionary step in the utility sector and how a tool such as OnBoarding Funnel is perfect for completing their new application map.
A change in society means a change in customer demands
Whether it is the new industrial revolution or not, what is certain is that digital revolution is having a big impact on our lives, especially today amid the COVID emergency: the digitization of services is skyrocketing while a new army of extremely tech-savvy customers uses websites and software to control more and more areas of their daily life. In 2021 it is no longer enough to just be online: companies have to be digitally proactive, by bringing advantages that leave their mark on the customer’s lives and being able to interact with an increasingly complex ecosystem of variables, requests and needs of the end-user.
This extremely dynamic change affects the entire market, touching every business area like a wave, and the utility field is not exempt from it. Indeed, in a world where every service is increasingly automated, it is the basic services offered by utilities – often complicated by rigid regulations, complex data and wild bureaucracy – at the forefront of those that need change.
Utility life company: a new way to offer utility services
The push to digital is not only revolutionary in the sense of progress, but also in the catalogue of services offered: the classic offers of the past decades are no longer enough for the customer of the 2020s. Today, therefore, to intercept the most complex needs of the vast public of users, accompanying and supporting them throughout their lives, a new category of utility company is emerging: the utility life company.
The emblem service: utilities assisting customers when moving houses
The most emblematic example of customer facilitation and support implemented by new utility life companies is undoubtedly the activation or transfer of utility services during house moving.
Changing house is one of the most demanding events on a physical and psychological level, and often the stress load is due to the huge number of small tasks that add up in the process. This is why one of the most popular services of the new utilities is supporting customers when moving house: more and more companies are at the user’s side, providing a dedicated service to help in the difficult task of moving contracts to the new address. This service is a win for both the customer and the company, since the former delegates one of the many tasks related to the house change while the latter obtains the security of keeping the customer.
The service dedicated to removals is only the forerunner of what will be a long series of new products that surely utility life companies will make available to end customers in the near future: some companies have already begun to offer commodities and products to help their customers save on bills, for example, or to improve the energy performance of their house. And the list gets longer by the day.
OnBoarding Funnel is the ideal tool for the new utility life companies application map
A change of business is always followed closely by a change in the application map. Thanks to its flexibility and adaptability, OnBoarding Funnel is the ideal tool to accompany the digital evolution of classic utilities into utility life companies: by smoothly becoming part of the new application map and perfectly integrating with the other tools already owned by the company, our platform helps to communicate the offer and enhances remote sales, becoming a facilitator tool for the processes proposed to the customer.
Are you interested in experiencing the full power of OnBoarding Funnel within your company application map? Request now your free demo!